Social media: A live action

Communication is an essential part of the human life when it comes to interacting and developing our society. Ever since we can remember we have used communications on different forms: sign language, body language, signal language and written language. Today however we have taken communicating to a new level, another form of written language: social media and social networking. This sensation affects us i numerous of ways and nowadays we can access it at all times, because we are carrying it without at all times: through our cell phones. The phenomenon social media is like a coin with two sides: it has both negative and positive consequences. 

communications has been simplified. Never before has it been easier to meet new people and build up new relations with all kinds of people. Through social media it is simple to keep in touch with old friends without even leaving your own home. Social media also creates an opportunity to bring people with common interests together. It also helps people who have a difficulty communicating in person are more comfortable interacting via the Internet. Social media is having an explosive effect on experiential campaigns, creating the potential to multiply thousands of brand interactions into millions. Websites had already become integral to experiential activity, but usually only as a follow-up to an initial interaction, enabling people to source further information or offers. This has changed, and now, thanks to widespread consumer awareness of Twitter and YouTube, for example, the digital element of campaigns can work before, during and after a marketing event. "Digital is joined at the hip to experiential, and is one of the business' biggest growth areas, thanks to its complementary nature”.

The possibilities offered by social networking are exciting brands as they realize how an online conversation can draw in huge numbers of consumers. "If you execute these strategies properly, you attract a huge number of brand ambassadors who are self-recruited and self-motivating”.Consumers taking part in an online quiz received free games, and continued the relationship through Twitter and Facebook. Those attending events can be encouraged to upload photos and video content to networking sites so friends can see what they missed. The key is creating something people want to share.Drinks brands have been adept at exploiting the benefits of amplifying niche experiential activity through social media.

The most agencies research indicates that consumers prefer to go online to interact with brands, especially as smartphones enable them to access the internet quickly while on the move. Some experts argue that social media offers fewer opportunities for products, but, as manufacturers have discovered, consumers are willing to exchange views online about virtually any purchased product. Haircare brand Wella achieved a high level of exposure for an international competition it staged in Berlin, with a three-month buildup gained through Twitter updates and Facebook teasers. The campaign culminated in the release of video blogs and photos of rehearsals at the venue. Updates during the show itself were posted online, and bloggers in different countries referred to it while writing in support of contestants.

Today’s society is faced with the continually growing problem of electronics and social media. What used to be considered a precious treasure is now the cause of teenage obesity, lack of concentration, inadequate communication, and above all a far less intellectual society. Cell phones, internet, video games, television all have taken over the youth in society and corrupted them into unimaginative, unqualified, dull robots. Facebook is merely a tool to drain the intelligence from teenagers until they are forced to speak in instant messaging jargon- LOL, OMG, TTYL. Twitter is a mechanism for teenagers to become hermits, living in their rooms updating their statuses every two minutes. Video games and television suck imagination from children’s minds, their eyes becoming plastered to a small pixel screen, their stationary bodies molded into the couch cushions. To stop a calamity like this from happening, there is only one option- abolish electronics and social media completely. If humanity can wipe away everything with batteries, plugs, and wires, people will become a more intellectual, responsive, exciting species on earth.

Society has overlooked the many other options to solve this growing problem. Having students become educated to perform tasks without calculators, cell phones, or the Internet, raise the price of the most popular, yet least useful electronics, or have schools limit a student’s use of electronics or enforce better rules pertaining to electronics and social media could all be successful solutions but are not acceptable in this busy society. Because of this, abolishing electronics and social media would be the best and only solution to create a thriving society, to save the vivacity and intellect of the next generation of adults- the youth that can be seen at the present moment on cell phones, iPods, Facebook, and Twitter- from mass destruction by the monstrous electronics and social media. Make the right choice and give up your iPods, televisions, computers, and delete your Facebook, Myspace, and Twitter accounts. G2G, TTYL!